I go to a lot of events. It’s part of my job and to be honest, I love doing it.

One of the things I’ve been noticing about events that really stand out, is that they feel like they are actually for and about me. Someone has taken the time to create an experience from the first moment I step into the room to the moment I leave for the evening.

This could be a simple as the greeting I get, to how people handle requests, to how introductions are made. Sometimes the simplest things are the personal touches that make me feel that I'm part of something special.