We believe that one of the largest challenges facing organizations as they manage their communications programs is that they don’t have a clear framework. From highlighting key issues to connecting those key issues to actionable tasks that can be monitored and measured, the communications process is critical. Based on our experience with large corporations and small and medium-sized business, we created a planning and implementation tool called Storyboard360° that works.

Storyboard360˚

01/ Assessment

Where are we now in terms of audience and existing goals?

02/ Vision

What is the overall vision for the project and how does it connect to the overall mission of the organization?

03/ Critical Event Analysis

What needs to happen for this project to be successful?

04/ Strategic Plan

Based on information up to this point, what is the best overall strategy? (This process is iterative with the client.)

05/ Story Creation

What story are we trying to tell, who is all involved and what are the associated benefits?

06/ Communications Brief

How will be translate the story into actionable items and how will we craft the overall look and feel?

07/ Creative Development

Designing and delivering creative elements.

08/ Implementation

What is our plan for getting this information in the world? How will we manage it and how will it be measured?

Storyboard360

Based on our experience with large corporations and small and medium-sized business, we created a planning and implementation tool called Storyboard360 that works.